Perth Copywriter, Blog writer, and Travel writing expert

Professional copywriter travel writer and journalist. seo expert direct mail press releases website content


Finding the perfect words can be difficult. You have invested time, money, and effort into building your brand but you’re not sure that potential customer get it. We live in a world that is saturated with choices, and if you don’t make a good first impression, your competitors will.

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Simply put, I am a writer who has a way with words and who understands what you want. I know how important your business is, and that you need copy which lets people know exactly who you are.


Writing good copy involves understanding how people think.

It involves understanding what potential customers are looking for, and what draws them in. At my end, it also requires understanding clients – their motivations, aims, and requirements.

Being a great copywriter is about much more than just perfect punctuation, or having a large vocabulary. It is about creating connections by appealing to reader’s needs, interests, and personal opinions. These are the things which underlie the choices they make.


Failure to understand this can mean failure to create successful copy.

In short, to do this work you must GET people.

I am well placed to do this, thanks to my unique blend of experiences. Aside from my time writing, I have worked in customer service in three different countries. I have studied Anthropology (a subject which seeks to reach the very core of what makes us human), and I have spent time with everyone from Guatemalan coffee farmers and Australian aboriginals, to British academics and Dutch chefs.

Over the years I have learned that across the world people have the same desires and interests, despite their cultural differences. I bring this knowledge to bear in my writing. It makes for lively copy that draws in the reader.



Previous Clients have had me doing:

• Copywriting
• Blog writing
• Travel writing
• Reviews
• Research
• Proofreading
• Journalism
• Photography

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